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The site pooltrainingacademy.com had the following in the homepage, "Now Registering For 2018 Classes - Click Here To Sign Up." We noticed that the webpage stated " Go Where The Professionals Get Certified." It also stated " Welcome to The Pool Training Academy. We are the premier National Swimming Pool Foundation NSPF certified institute, teaching various courses throughout the United States. If you are interested in getting your Certified Pool Operator. Awarded NSPF Top Trainer in 2014, 2015, 2016, 2017. Because were all busy, weve designed our courses to maximize your time and learning potential. We also offer many ." The header had CPO as the highest ranking keyword. This keyword was followed by Certified, Pool, and operator which isn't as urgent as CPO. The other words the site used was class. course is also included but will not be understood by search crawlers.